Wildside Gifts Paua and Sterling Silver Jewellery Designed in New Zealand

The Significance of Paua Shell Jewellery in New Zealand and the Unique Designs by Wildside Gifts

Paua shell jewellery is one of New Zealand’s most treasured cultural and artistic exports, admired worldwide for its shimmering iridescence and vibrant hues. Beneath its beauty lies a rich narrative of Māori tradition, natural heritage, and contemporary artistry. Among the brands preserving and celebrating this legacy, Wildside Gifts stands out for its unique designs that transform each piece of paua into a wearable work of art.

Paua (Haliotis sp.), commonly known as abalone in other parts of the world, is commonly found in New Zealand’s coastal waters. Its shell, radiant with shades of blue, green, pink, and purple, has long been considered a taonga (treasure) by New Zealanders.

Wildside Gifts has redefined paua shell jewellery with its distinctive designs.  Each design begins with a natural paua shell, carefully selected to highlight its unique colouring and texture. The brand’s artisans incorporate contemporary shapes and themes inspired by New Zealand’s flora, fauna, and landscapes—turning every item into a miniature tribute to the country’s spirit.